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Images are a must but they can’t do all the work. Selling the same product in multiple colors or patterns? Include color swatches or additional product shots. Show multiple product shots from various angles. Add a frequently asked questions section to your website.Ī picture can be worth a thousand sales for online retailers. Create a process for returns and refunds. Learn how to set up credit card processing on your website correctly. Here are 10 of the most common e-commerce pitfalls and simple ways to avoid them.īe it phone, text, or chat make it simple for customers to speak with you. Looking at your business from the customer perspective and anticipating their needs can go a long way. With online retail bigger than ever, there are a few important things to know to help you achieve success as a small business owner. The more you refine your funnel, the greater the benefit will be to your business, your brand, and your bottom line. You’ll want to continually analyze your funnel based on audience responses and research. Many payment companies offer easy integration with financial management software (e.g., QuickBooks Online).įinally, a sales funnel isn’t a static creation. Accepting payments on your website should be seamless for the customer. Choose an online shopping cart service that is secure, easy for customers to navigate, and one that integrates with your e-commerce payment processing service. Create a frequently asked questions page with basic info on shipping and return policies. Along with a phone number, you might consider providing live chat support. Sharing reviews can influence potential customers through the voice of current customers. Social proof is an effective way to encourage purchasing. Consider providing incentives to purchase now rather than later. Encourage customers to buy by making them feel confident about purchasing your goods. Just because you have visitors, doesn’t mean you have sales. Make the most of your social presence–offer incentives and limited-time discounts to create a sense of urgency to purchase. You’ll want to tailor communication to particular groups of clients based on their specific needs and demographics.Įmails might direct customers to your social media channels or directly to your site. Email auto-responders allow you to inform customer prospects about upcoming sales and other events. Google prioritizes mobile-friendly websites, so be sure that yours is easy to navigate on a smartphone. Ensure your site is easy to navigate and feature fast load times. Create a clean, visually attractive site design and include compelling content that is both original and benefit-focused. It’s not enough to draw visitors to your site you’ll need to provide an engaging and easy-to-use website that reflects your brand and products. To attract potential customers, you’ll need a solid understanding of your target market.Researching your audience and their buying habits allows you to determine how best to reach this group. Move forward with ones that provide the most ROI for your business. There are various ways to boost customer acquisition: search engine optimization,pay-per-click (PPC) advertising, email marketing, and social media. With that in mind, the top portion of the funnel is created by generating traffic. It’s impossible to create an effective e-commerce sales funnel if you aren’t attracting the right customers. Here are four ways to give your sales funnel a boost: Using a sales funnel can help you identify problematic, clunky, or missing parts of your site. Sales leads (fingers-crossed) become customers. As this targeted group narrows, site visitors turn into prospects and sales leads. As visitors come to your website they enter the awareness stage, a process of learning about you and your products. The wide top of the funnel represents your target market. A sales funnel is simply a visual representation of the sales process. For those just starting out, the term “sales funnel” might be anew one. Optimize your website’s marketing performance with a sales funnel.Ĭue the head scratching. But increasing your bottom line means getting your brand in front of more potential customers. Getting paid is one of the biggest thrills of being a small business owner.
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